EFFECTIVE MARKETING STRATEGIES

At Prudential John Aaroe, our objective is to sell your property at the highest possible price, in the shortest amount of time and with the least inconvenience to you. To do this we use a multimedia marketing approach in promoting homes for sale to reach the maximum number of potential buyers. This comprehensive approach has succeeded in attracting hundreds of buyers who are looking for assistance in the purchase of real estate. The marketing methods we use most often include:

Real Estate Industry Promotions

• Prudential John Aaroe network of sales offices
• Multiple Listing Services
• Distinctive front lawn signs
• Prudential John Aaroe AgentNet internal communications
• Cooperation with broker networks
• Brokers' tours
• Fact sheets for showings
• Trade publication advertising
• Open houses
• Repeat and referral clients

Advertising/Public Relations

• Daily newspapers -- real estate sections
• Local community newspapers
• Prudential John Aaroe Online website
• Publicity in local press
• Regional magazines
• National and international publications

Direct Mail

• Letters from sales associates to potential buyers
• Postcards
• Brochures

International Promotion

• International affiliates
• International Relocation and Corporate Services

Back to Tips for Sellers